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    Your Brand Is As Good As Your Bio

    Article As a CPA, you brand is your bio. It is your personal brand and in turn, your practice’s brand. A “brand-worthy marketing bio” is different from any résumé or curriculum vitae (CV...
    Published on January 28, 2011

    Developing Your Personal Brand Equity

    Article Building a reputation in the accounting profession takes time, but is critical to success. Traditionally, partners built their reputation, or personal brand, by pushing information out to clients, prospects and friends. The timeworn mantra “it’s not what you know, but who you know” has been a fundamental building block for...
    Published on January 28, 2011

    Distinguish Your Practice

    Article More and more CPA practices are becoming specialized and focused. Thus, many accountants are enjoying the same peer-to-peer referrals as attorneys have for decades. Moreover, distinguished practices tend to be more profitable and fulfilling. If you run a humdrum practice, you can add more luster to your practice with these
    Published on January 28, 2011

    Showcase Your Company and Promote Your Brand

    Article In my April and May articles, I discussed how CPAs and CPA firms can use LinkedIn to build a community of customers, employees, vendors, referral sources and fans. Now, it’s time to look at Facebook. Facebook offers two options to an organization that is looking to build a community. First,
    Published on January 28, 2011

    Making the Most of Your Facebook Page

    Article In Showcase Your Company and Promote Your Brand, I showed you how to use Facebook to build a community for your organization. This community could include employees, clients, referral sources, vendors and other fans. Your Facebook Page...
    Published on January 28, 2011

    Monitoring Your Firms Web Presence in 2010

    Article How you and your firm can monitor and control your presence in the world of social networks.
    Published on January 28, 2011

    Social Media Utilization Within the CPA Firm

    Article Social networking is no longer viewed as only a way for the next generation to keep up on the actions and whereabouts of their friends 24/7 (although it does that too!). Today, many CPA firms across the country utilize the power of social networking for everything from recruiting to new
    Published on January 28, 2011

    AICPA News Update - March 16, 2012

    Newsletter In this issue: AICPA Requests Further Work from FASB, IASB on Revenue Recognition Proposal; FASB Chairman Says FAF Could Announce Decision on Private Company Financial Reporting in May; HUD Waives Compliance Audit Requirement For Small Banks And Credit Unions; 2012 Top Technology Initiatives Survey Identifies Security as No. 1 Concern; Free Tax Season Resources from
    Published on March 16, 2012

    Seminar Marketing

    Article A new way to zero in on new clientele.
    Published on January 28, 2011

    AICPA Launches Multiyear Campaign Promoting CPAs as the Premier Providers of Tax Services

    Article The AICPA has mobilized a multiyear campaign to reduce consumer confusion about the difference between CPA providers of tax services and tax preparers
    Published on January 04, 2011

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