Is Your Marketing on Steroids
Article:
It’s no secret that we’re all looking for ways to get maximum benefit from our marketing dollars these days. But hectic schedules, regular routines and tired brains often limit our potential to discover new solutions. As a result, many CPA firms don’t reap all...
Published on January 28, 2011
Distinguish Your Practice
Article:
More and more CPA practices are becoming specialized and focused. Thus, many accountants are enjoying the same peer-to-peer referrals as attorneys have for decades. Moreover, distinguished practices tend to be more profitable and fulfilling. If you run a humdrum practice, you can add more luster to your practice with these
Published on January 28, 2011
Seminar Marketing
Article:
A new way to zero in on new clientele.
Published on January 28, 2011
Your Brand Is As Good As Your Bio
Article:
As a CPA, you brand is your bio. It is your personal brand and in turn, your practice’s brand. A “brand-worthy marketing bio” is different from any résumé or curriculum vitae (CV) you may have put together. It is not a litany of jobs, skills or certifications. Your brand-worthy bio...
Published on January 28, 2011
Is Your Marketing Message Lost in the Clutter
Article:
Six secrets to a break-through makeover for your marketing plans
Published on January 28, 2011
CPA Insider - August 9, 2010
Article:
Learn about Marketing on Steroids, Opportunities for CPAs Assisting Older Clients With Housing Decisions, What Keeps CPAs Up at Night and more in this issue
Published on December 27, 2012
Making the Most of Your Facebook Page
Article:
In Showcase Your Company and Promote Your Brand, I showed you how to use Facebook to build a community for your organization. This community could include employees, clients, referral sources, vendors and other fans. Your Facebook Page can be used to communicate to and interact with your fans. In this article,
Published on January 28, 2011
Practice Management
Article:
Published on April 08, 2013
Is Your Business Card Hurting Your Business
Article:
Even more than your website, your business card is the single most important marketing material you have. It’s low cost, most kept and most handed out to potential clients (by you and referral sources). Ironically, a CPA’s business card is often...
Published on January 28, 2011
Should CPA Firms Send Out Newsletters
Article:
Most accountants don’t bother sending any newsletters. When they think about it, they think they’re better off. The way they think … maybe they are better off losing contact with their contacts. Thankfully, you’re not like most accountants.
Published on January 28, 2011
Social Media Utilization Within the CPA Firm
Article:
Social networking is no longer viewed as only a way for the next generation to keep up on the actions and whereabouts of their friends 24/7 (although it does that too!). Today, many CPA firms across the country utilize the power of social networking for everything from recruiting to new
Published on January 28, 2011
AICPA News Update - August 10, 2012
Article:
In this issue: AICPA Comments on GASB's Government Combinations and Disposals ED, SOC Reports Marketing and Communications Made Easy, AICPA Urges IRS to Delay Matching for Basis Reporting, AICPA Wants IRS to Modify Accounting Method Rules for Foreign Corporations, Case Studies Highlight CPA, CGMAs...
Published on August 14, 2012
Re The 2010 Tax Act - Year End Tax Planning Alert
Sample Letter:
...on the 2010 Tax Act, formally called the Tax Relief and Job Creation Act of 2010. This practice aid is a free example of AICPA's client letters, valuable marketing tools for CPAs
Published on February 11, 2011
Blog and Tweet Your Way to Firm Growth
Article:
Is it time to take a closer look at adding blogs, twitter and other social media to your marketing mix? Are you ready to ramp up your business development results by joining the blog and tweetosphere? Once you start seeing results you just might wonder, “What took me...
Published on January 28, 2011
Estate Planning After the 2010 Tax Act Quick Reference Checklist
Checklist:
Ready for you to download, personalize, and use today to update your clients about how the Tax Relief and Job Creation Act of 2010 (2010 Tax Act) may affect their estate planning. Estate planning is not over, only different. Whether or not the estate tax applies to your clients,
Published on February 08, 2012