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Marketing 101
Overview:
Access resources from the AICPA's CPA Marketing Tool Kit on Marketing 101
Published on March 26, 2013
Marketing 101 - Key Elements of a Marketing Plan
Guide:
The AICPA's CPA Marketing Tool Kit provides guidance to determine the best marketing strategy for your firm.
Published on March 26, 2013
Marketing 101 - Identifying Core Products
Guide:
The AICPA's CPA Marketing Tool Kit advises that when developing your marketing plan, it is important to define those core services you want to market and your target audience.
Published on March 26, 2013
Marketing 101 - Creating Awareness
Guide:
AICPA's CPA Marketing Tool Kit: Successful marketing depends upon your ability to create and communicate a specific image.
Published on March 26, 2013
Marketing 101 - Presenting Seminars and Speeches
Guide:
AICPA's CPA Marketing Tool Kit: In addition to advertising, mailings and other similar promotions, client seminars and presenting speeches to various groups are effective ways to market your services.
Published on March 26, 2013
Marketing 101 - Using Direct Mail
Guide:
AICPA's CPA Marketing Tool Kit: If done properly, direct mail can be one of the most efficient, cost-effective forms of marketing available.
Published on March 26, 2013
Marketing 101 - Effective Advertising
Guide:
AICPA's CPA Marketing Tool Kit: While many may assume that you need a hefty budget to launch an advertising campaign, this form of marketing need not be expensive.
Published on March 26, 2013
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