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Home Volunteer Financial Literacy Resource Center

Feed the Pig 

The CPA Profession: Leading the Way in Improving Americas’ Financial Understanding
The AICPA, in partnership with the Ad Council, is pleased to announce the launch of the next phase of its award-winning Feed the Pig campaign with the release of new public service advertisements. Through this effort, the CPA profession strives to improve the financial behaviors of young adults, ages 25-34, by encouraging them to save more. The AICPA’s financial literacy efforts highlight CPAs’ expertise and garner the profession, the state CPA societies and the AICPA tremendous respect from local and federal regulators and legislators as well community and national financial literacy organizations.  

Improving the Financial Futures of 25-34 Year Olds

The AICPA and the Ad Council conducted extensive research on the mindset and behavior of the target audience, 25-34 year olds.  This research revealed that, while many young adults experience stress and anxiety over their personal financial situations, they also experience positive emotions when in control of their finances.  In response, the PSAs feature the iconic Benjamin Bankes and reflect the core message through the new campaign tagline, "Put away a few bucks. Feel like a million bucks."

Please take advantage of the below resources to help spread the word and share this important savings message with your colleagues, clients, family and friends. 

For more information, please contact Melora Heavey or Claudia Cieslak.
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