HEADLINES

	Recession Delivers Wake-Up Call to CPA Firms by Rick Telberg Slammed by the downturn, some savvy CPA firms are taking a long hard look at their business development activities and finding plenty of opportunities to improve. But practice development takes the same kind of technique and discipline that you'd apply to an audit or a tax return. Is your firm ready for that "a-ha moment" of insight? Send comments here.
	Understanding Intellectual Property Assets by Jason Rosenthal, Esq. and Todd Flaming, Esq. To understand your clients’ business in the new economy, you may need to understand intellectual property rights. Here’s a primer.
	Three Types of Contracts CCRCs Offer Prospective Residents by James Sullivan, CPA, PFS How CPAs can play a critical role in which CCRCs their clients should move into.
	Creating Value: Saving the Environment or Saving Business? by Tyler Elm, MRM, RP Perhaps we have been asking the wrong question all these years? What if the question “How do we save the environment” isn’t the question at all? What if the real question is “How do we save business?”

WEEKLY SPOTLIGHT

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	Have You Failed Your Clients? by Tracy Crevar Warren Are you cross-serving or cross-selling? It does make all the difference.
	Global Survey Highlights Pockets of Opportunity Sponsored by Robert Half International In a new report from Robert Half, financial managers globally say finance, accounting and operational support jobs are the hardest to fill.
	What’s Hot for the 2010 Tax Season Sponsored by CPE Link The 2010 tax season is full of opportunities for tax professionals. The challenge is to keep up with the record number of federal tax updates and make sure clients can take advantage of them.

NEW AND NOTEWORTHY

Room for Improvement in Corporate Risk Oversight Worldwide, According to AICPA-CIMA Research Report

An Online Library of 'Snapshot' Documents Is Now Available on the IFRS Foundation Website

IRS Releases Form to Help Small Businesses Claim New Health Care Tax Credit

NEW IN THE STORE

AICPA Professional Standards
This fully updated edition of AICPA Professional Standards offers a comprehensive source of professional standards applicable to nonpublic companies and contains pronouncements issued by the AICPA.

2010 Health Care Reform Act: Critical Tax and Insurance Ramifications for You, Your Business and Your Clients
The nearly $1 trillion, 10-year cost of the Patient Protection and Affordable Care & Reconciliation Acts of 2010 will change the way health insurance is delivered and how we will pay for it. Earn six CPE credits.

Didn't find what you were looking for? Visit the AICPA Store.

AICPA TV

Applying FIN 48 and SFAS No. 109

In this video clip, Bobby J. Carmichael, Ed.D., CPA, discusses FIN 48 with Scott F. Guertin, CPA and SFAS No. 109 with William I. Eskin, CPA, Scott F. Guertin, CPA; and Linda A. Paradis, CPA.

This Week's Best Sellers

Investment Companies — AICPA Audit and Accounting Guide

Annual Update for Accountants and Auditors (2010 – 2011 Edition)

Accounting Trends & Techniques

AICPA Conferences

AICPA/CICA Sustainability Workshop

AICPA National Agriculture Conference

AICPA National Business Valuation Conference

AICPA Webcasts

9/14 - Forensic Technology: Options and Methodologies

9/15 - SEC Quarterly Update Webcast Series 3Q 2010

9/23 - IFRS Quarterly Webcast Series — 3Q2010

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