Firm Management

	The 12 Priorities of Top Performers by Rick Telberg Including one "silver bullet" to help auditors and accountants make sure that companies get what they pay for. And are internal auditors up to the task? Send your comments to Rick Telberg here.
	Seminar Marketing by Vikram Rajan A new way to zero in on new clientele.
	Strategies to Keep Productivity Humming Sponsored by Robert Half International How do you keep employees motivated and energized in these challenging times? Here are some practical tips.
	Key Factors in Practice Value Sponsored by Accounting Practice Sales It is a common misconception among CPAs that there is a set formula for valuing accounting or tax practices. Firms vary and so does value. Learn the seven factors that have the greatest effect on value.

TechByte

Protecting Personal Information
by Nicholas Cheung, CA, CIPP/C and Nancy Cohen, CPA.CITP
It has been said that “information is power.” But as with any valuable resource, it must be managed to maximize benefit and minimize cost.

Tax

	$91,463 for Free by Alan Haft Depending on how your clients play their cards, they just might hit the jackpot.
	Income Tax Accounting for Trusts and Estates by Sonja Pippin/Journal of Accountancy Planning allocations between entities and beneficiaries is even more critical with higher tax rates on the horizon.

New In The Store

AICPA Professional Standards
This fully updated edition includes four new SASs, SSAE No. 16, SSARS No. 19 and much more.

2010 Health Care Reform Act: Critical Tax and Insurance Ramifications for You, Your Business and Your Clients
The nearly $1 trillion, 10-year cost of the Patient Protection and Affordable Care and Reconciliation Acts of 2010 will change the way health insurance is delivered and how we will pay for it. Earn 6 CPE credits.

AICPA TV

Applying FIN 48 and SFAS No. 109

In this video clip, Bobby J. Carmichael, Ed.D., CPA, discusses FIN 48 with Scott F. Guertin, CPA and SFAS No. 109 with William I. Eskin, CPA, Scott F. Guertin, CPA; and Linda A. Paradis, CPA.

CPA News to Know

IRS Commissioner Douglas H. Shulman to Address AICPA National Tax Conference

AICPA Urges Extension for Deadline to File Pension Plan Forms 5500/5500-SF

Additional Clarified Auditing Standard Finalized From Auditing Standards Board Clarity Project

Related Products

CPExpress

CPExpress is a comprehensive, easy-to-use online learning resource, and a great way to earn CPE. Need to brush up on a particular subject? Looking for a brief overview? CPExpress has hundreds of hours of CPE in 1 – 2 credit courses.