2015

Press Release


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Contact(s):

Kristin Vincenzo
(212)-596-6138
kvincenzo@aicpa.org

AICPA Survey: One-in-four Americans Victimized by Information Security Breaches 

Concerns about personal data shifting the way Americans purchase online and off 
Published April 21, 2015

NEW YORK, April 21, 2015 – One-in-four Americans (25 percent) fell victim to information security breaches in the past year, according to a new survey from the American Institute of CPAs (AICPA) conducted by Harris Poll. This represents more than double the number of people (11 percent) who reported being victimized in a similar survey taken just over a year ago. These widespread incidents, which can have dire consequences on the victims’ finances and credit scores, are shifting Americans purchasing decisions and shopping habits, both online and off. The telephone phone survey of over 1,000 U.S. adults was conducted in March as part of the AICPA’s education outreach for National Financial Capability Month.

 

No age group is safe from personal information security breaches—regardless of their online activity. The survey showed that 34 percent of adults aged 55-64 fell victim to information security breaches in the last year, compared to the 22 percent of Millennials who are typically seen as being the most active age group on digital communications platforms among adults.

 

Cyber attacks not only put Americans’ information at risk; these breaches can have an adverse effect on consumers’ personal finances. According to the survey, one-in-five Americans (20 percent) said identity theft has negatively affected their credit score. In addition, one-in-four Americans (26 percent) reported that their credit score prevented them from doing at least one thing in the past year, including obtaining a personal loan, a credit card, or a mortgage. Eight percent reported they were prevented from renting an apartment and five percent were unable to land a job because of their credit score. These numbers underscore the importance of the issue.

 

The survey also found that 86 percent of adults reported some concern in businesses’ ability to safeguard customers’ financial and other personal information, with a majority (51 percent) saying they are “extremely concerned” or “very concerned.” The latter figure is up from 39 percent a year ago. Perhaps because digital communication and online payments are so ingrained in their daily life, fewer Millennials (42 percent) reported being extremely concerned or very concerned about businesses’ abilities to protect their data, less than any other age group surveyed.

 

“The increase in data breaches affecting personal information has given consumers significant cause to be cautious about their activities, both online and off,” said Ernie Almonte, chair of the AICPA’s National CPA Financial Literacy Commission. “Data breaches have the potential to seriously affect consumers’ finances and wreak havoc on their credit scores. The good news is that we are seeing Americans taking steps to safeguard their information and reduce their susceptibility to these attacks.”

 

The survey found more than four-in-five (82 percent) Americans are shifting their purchasing behavior in the wake of increased cyber-attacks, a 13 percentage point increase (69 percent) from a year ago. Fifty-six percent said they are now using more cash and/or checks for purchases, and 40 percent have reduced their online presence—including turning off social media accounts or visiting fewer websites. In comparison, only 34 percent of Millennials have reduced their online presence in the wake of increase information security breaches, the least of any age group.

 

Protecting personal information has become a major concern. The AICPA’s National CPA Financial Literacy Commission offers the following useful tips for keeping your financial information safe and protecting yourself against personal information security breaches:

 

  • Be Proactive: Reach out to your bank and credit card companies and ask what safeguards they have available, including fraud alerts and purchase limits. Many companies have these features available, but you may have to opt in.

 

  • Avoid Shopping Using a Public Wi-Fi Connection: It’s generally a bad idea to transmit any personal data on a connection that isn’t secure – including those in coffee shops and public places. An unsecure connection means hackers may be able to gain access to any personal information you share with the retailer and use it to make unauthorized purchases.

 

  • Secure Your Credit Cards: Make a list of all of your credit cards (including account numbers and emergency phone numbers of each issuer). Secure this information in a safe place. When you use your credit card in a restaurant or store, don’t let it leave your sight.

 

  • Avoid Clicking on Unknown Email Links: Don’t click on links in unsolicited emails or social media sites, even if they purport to be from trustworthy retailers, because they may take you to sites that are trying to collect information for identity theft. Instead, type the organization’s website address into your browser’s address bar or find it through a search.
  • Follow up Quickly: If your financial information has been compromised in any way, ask each credit bureau to place a fraud alert on your credit report. If your wallet or personal identification is stolen, immediately notify the police, your credit card providers, your bank and the three major credit reporting bureaus.

 

You can find more financial tips on the AICPA’s newly refreshed 360 Degrees of Financial Literacy website at 360Financialliteracy.org, as well as the AICPA’s Feed the Pig website, which is designed for Americans aged 18-34.

 

Methodology

Harris Poll has conducted an annual survey for the AICPA since 2007. This year’s poll was conducted by telephone within the United States between March 19-22, 2015, among 1,010 adults (506 men and 504 women age 18 and over), including 510 interviews from the landline sample and 500 interviews from the cell phone sample.

Last year’s poll was conducted by telephone within the United States between Feb. 20-23, 2014, among 1,023 adults (518 men and 505 women aged 18 and over) including 671 interviews from the landline sample and 352 interviews from the cell phone sample.

The theoretical sampling error for this survey is + or – three percentage points. For smaller subgroups, the sampling error is higher.

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