NEW YORK (April 8, 2011) – The AICPA Insiders received the Internet Advertising Competition award for Best Associations Online Newsletter campaign. This award recognized the recent redesign and enhancements to graphics and content which resulted in a substantially improved reader experience.
The Internet Advertising Competition awards were created by the Web Marketing Association in 1999 to recognize excellence in online advertising. They are open to all organizations and individuals involved in the process of developing all forms of Internet advertising. Entries are judged on a number of factors, including creativity, innovation, design and memorability.
Launched in 2001, the AICPA Insiders are a series of six online newsletters which provide insight and resources for accounting professionals in the areas of tax, corporate finance and taxation, wealth management and careers. The redesigned newsletters debuted in October 2011 featuring increased video content, links to AICPA resources and author photos. The six newsletters reach a combined unique audience of 295,000.