75% of CEOs Say Measurement of Non-Financial Value Can be Improved 

    Published February 22, 2012

    In the wake of the financial crisis, three-quarters of the world’s CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships to drive long-term performance, according to research from the American Institute of CPAs and Chartered Institute of Management Accountants.

    But just 51 percent of nearly 300 CEOs surveyed in 21 countries say their organizations currently measure the value of non-financial assets well or very well. And only 12 percent now turn to their finance teams for help with the task.



    To learn more about the survey results and the vital role of management accountants in business, contact Jonathan B. Cox at 919-402-4499 or jcox@aicpa.org.



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