Make
the Best Use Of Top Performers
Dont be too quick to
give all the hard tasks to your high achievers. If you
do, those stars will soon become overloadedand even
worseburned out and resentful of their extra
burden.
What to do instead: If
its necessary to occasionally overload them,
explain the reason and acknowledge their effort by giving
them a bonus, raise or some special reward, and be sure
they are praised for their efforts immediatelynot
at their yearend review.
Even better: Arrange to have
top performers train others so they can share the
workload.
How to Make
Meetings More Productive
Plan a closing
statement for every business meeting. It should include
specific agreements on who should do what and when.
Without such a close, you run the risk
that each attendee might leave with a different view of
the meetings results or their obligations.
So restate conclusions reached, actions
taken, deadlines imposed and the results expected.
Insurance for
Those Who Work at Home
If your office is in your
home, be wary of depending on homeowners insurance
for full protection. Working at home can alter your
insurance risk, and a claim for damages could be denied
if the damage was caused by the business.
Advice for
Todays Wanna-Be Entrepreneurs
Heres some astute
guidance for those who want to launch a business.
Its from the veteran venture capitalists and
business leaders who preside over the annual
Massachusetts Institute of Technologys
Entrepreneurship Competition:
Dont be deterred by the
current economic climate. Money may be difficult to come
by, but other valuable resources are very much available:
seasoned executives who are between jobs, for example.
Get to know your customers and
their pain, and be absolutely clear about how
your product can uniquely mitigate that pain.
The mantra in the current business
environment is customer, customer, customer. Find
customers for whom your product or service is a must
have, and they will buy from you again.
If you can avoid raising venture
capital, do so. But if you cant get money any other
way, raise more than you think you need. Either way, once
your business is under way, focus on sales and conserve
cash.
Know your competition and find
examples of companies that have succeeded in doing
something similar to what you propose. Do this before
writing a plan or trying to raise money.
Focus on how youll respond to
competition. Too often, inexperienced entrepreneurs are
so enamored with their product or service that they fail
to prepare for challengers. Careful planning contributes
to the likelihood of a new companys survival.
Surround yourself with good people
and let them do their jobs. Dont get caught up in
control issues.
Write Better Job
Descriptions
Dont just list the
specific tasks an employee is expected to accomplish when
putting together a job description. In addition, record
how the employee is expected to behave in the job.
For example, its OK to state in
the job description that the employee must be able to
work well with coworkers. In that way youre clearly
telling the candidate the job cant be done just his
or her way; he or she must always consider the feelings
of colleagues as well.
An Invitation
The JofA
publishes a monthly collection of Golden Business
Ideas and invites readers to contribute their
favorites (for attribution, if you like).Send your ideas to
contributing editor Stanley Zarowin via e-mail at
zarowin@mindspring.com.
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