GOOD FOR GROWTH
www.buildyourfirm.com
This site is
dedicated to marketing for CPA and accounting
firms. You can sign up for the free newsletter or
browse the advice columns. Under the Marketing
Tips tab, theres info on generating leads,
marketing on the cheap and recovering from the
loss of a big client. Plus, you can buy a
marketing program or register for workshops held
across the country.NEED-TO-KNOW
BASICS
www.bizhubz.com
A business
portal with links to advice and resources, The
Business Finance section contains overviews of
subjects such as valuing stock options, corporate
financing, and mergers and acquisitions. Learn
how to deal with difficult people, create a
next-generation Web site or polish your
companys strategy. The Business Resources
section can help you run a meeting, stay abreast
of news, invest wisely and order management
books.
FEED YOUR HEAD
www.mindtools.com
This site
boasts essential skills for an excellent
career. You can find information based on
your job descriptionsuch as manager or
owneror you can search for advice in such
areas as project planning, leadership and problem
solving. For example, you can follow the
decision-making link to the PMI
(Plus/Minus/Interesting) worksheet that will help
you mathematically (sort of) come to a
conclusion. Also, under the Memory
Improvement tab, there are techniques that
will help you recall long numbers, ordered lists
and names.
SECRETS TO SUCCESS
www.allbusiness.com
Experts
share their knowledge on this site. You can check
out blogs from business leaders in finance or
even from a working mom. Read advice on managing
growth, profits, mergers and the like. The video
library features clips from successful
businesspeople on topics such as fraud
prevention, hiring and firing, and effective
marketing. This Smart Stop also includes handy
tools: a searchable business directory for
services and products, and downloadable business
and legal forms.
STEP BY STEP
http://tinyurl.com/2e6ho9
The
Microsoft Dynamics page for accounting
professionals offers practical tips from
accounting and business consulting experts. You
can browse through the articles on 10
Management Strategies for Success in Accounting
Business, Building a Training and
Learning Culture or Strategies for
Communicating With Your Clients.
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FOR FUTURE CPAs
www.daughtersandsonstowork.org
Give the
next generation a chance to experience a day in
the life of a CPA by celebrating Take Our
Daughters and Sons to Work Day on April 26. The
Web site offers more than information for parents
and students. For example, the Coordinators
Toolkit contains planning tips, activity
suggestions and an organizers checklist to
help you put together a program at your firm. You
can also access research and statistics on
working women and work/life issues from the Ms.
Foundation for Women, the events sponsor.PART
OF THE COMMUNITY
www.alpfa.org
The
Association of Latino Professionals in Finance
and Accounting offers career and community
resources on its Web site. Students and recent
grads can check out the job postings, mentoring
programs and links to scholarship information.
The event calendar lists nationwide happenings of
interest, such as CPE sessions, career fairs,
networking opportunities and conferences. You can
register online for the groups National
Annual Convention (Aug. 48). Theres
also a special section for members of the
organization and a contact list for chapters in
your area.
WORDS OF WISDOM
www.investorwords.com
Whether youre a student learning the lingo
or a CPA who needs to know whether to use
rollover as one word or two, this
online financial glossary can come in handy. It
covers definitions from abeyance (the
suspension of a title to real estate while lawful
ownership is being determined) to
zombie (a bankrupt or insolvent
company that continues to operate while it awaits
a closing or merger), along with abbreviations
and acronyms. You can search for words or browse
by letter. Sponsored by Ameritrade, this site
also provides links to articles related to your
word search.
SERVING STAR CLIENTS
www.energystar.gov
Brush up on
the products and practices that can help your
clients qualify for credits and deductions for
energy efficiency (See From The Tax
Adviser, page
76). Search features let you find contractors or
retailers in the program, tools such as the
building-design checklist and an upgrade-value
calculator. You can peruse IRS notices and tax
forms as well as link to the Tax Incentives
Assistance Project (www.energytaxincentives.org). 
Amelia
Rasmus
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