The EDGE - August 2011 

    Tips on Career Management, Leadership and Work/Life Balance.
    AICPA THE EDGE | A Monthly eNewsletter for Young CPAs
    How do you or your business leverage mobile marketing to boost revenue?

    Mobile marketing is hot; more and more companies are using text messages to market to their customers. According to an article in PCWorld, nearly half of consumers can be classified as "mobile shoppers" of some sort by virtue of their shopping activities. Sounds good for retail, but how does mobile marketing affect the accounting profession ability to build business? Sound off on the LinkedIn Young CPA Network.

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    Vol. 6, Issue 5
    Young CPA Events

    Blood Drive

    September 1, 2011
    Rocky Hill, CT

    Multi-Generational Issues in the Workplace Webcast

    September 8, 2011 @ 2:00pm ET
    AIPCA Webcast

    Economic Outlook Survey Q3: Slow Recovery or Double Dip Recession?

    September 13, 2011 @ 2:00pm ET AICPA Webcast

    Free with CPE Credit for the first 1,000 AICPA Members who register!

    Happy Hour Networking Event

    September 13, 2011
    Spokane, WA

    Trivia Night at Rock Bottom Brewery

    September 15, 2011
    Bellevue, WA

    WICPA Green Golf Outing

    September 30, 2011
    Pewaukee, Wisconsin


    YPG Bowling Championship

    October 6, 2011
    Minneapolis, MN

    Happy Hour Networking Event

    October 11, 2011
    Spokane, WA

    Casino Night at the Hampton Inn

    October 20, 2011
    Spokane, WA

    Happy Hour

    October 20, 2011
    Cherry Hill, NJ

    Young Professionals Beer Break

    October 26, 2011
    Fairfield, NJ

    Scavenger Hunt at Hard Rock Café

    October 27, 2011
    Seattle, WA


    PICPA Emerging CPAs Conference

    Nov. 3, 2011
    Lancaster, PA

    AICPA National Tax Conference

    November 7 and 8
    Emerging Leaders Track

    Happy Hour Networking Event

    November 8, 2011
    Spokane, WA

    Bowling at the Garage

    November 16, 2011
    Seattle, WA

    Wine Tasting

    November 17, 2011
    Bridgewater, NJ

    Headlines - Career, Leadership and Work/Life Balance Tips for Young CPAs
    Career Management

    Why it’s OK to say “No”
    No one likes a yes-man. Yet, all of us walk a fine line between thinking you ought to agree with your boss or co-workers when all you really want do is just say “no.” Sometimes, disagreeing with the status quo is accepted – and even admired! Here are some red flags to watch out for and some tips on how to get your point across.

    » Read more

    Dealing With a Diverse Workplace
    Diversity is not the exception; it’s the norm. Still, you can’t learn how to deal with diverse cultures, outlooks and attitudes by reading a company manual. Learn how to use common sense and listening to set an example others will admire and follow.

    » Read more
    Work/Life Balance

    Taking a Vaca – Turn off the Technology!
    Everyone deserves to take a vacation, yet due to service demand in our profession, choosing the right time of the year to take a break can be challenging. In our always-on environment, do you have to stay connected, and if you don’t, what are the consequences? The answers are based on trust, cross-training and solid communications.

    » Read more
    Get Involved

    Be a part of Raising Financially Fit Families
    The AICPA’s 125th anniversary is coming up in 2012. To celebrate, the AICPA will highlight CPAs’ expertise in financial literacy by publishing its first book for a consumer audience. The book, tentatively titled Raising Financially Fit Families, will be filled with lessons provided by CPAs like you from all over the country and edited by best-selling author and CPA Sharon Lechter. The AICPA is looking for real-world saving and spending stories to help consumers understand more about their finances, learn saving and budgeting strategies and -- most importantly -- instill good saving and spending habits in children. The book will be published in May 2012, in time for events commemorating the AICPA's anniversary. Please submit your stories no later than Aug. 31. Get more information and access the submission form on

    Help make financial statements for private companies more relevant to their users
    The Financial Accounting Foundation is gathering stakeholder input on sweeping changes to the private company financial reporting system, including differential GAAP and a separate, autonomous standard-setting body to incorporate the necessary changes into the nation's accounting standards. Support the effort to enhance the usefulness of private company financial statements and write a letter to the FAF today. Also educate others, especially users of private company financial statements such as bankers, on this issue and encourage them to write letters. Toolkits have been developed for public accounting firms and for private companies and related stakeholders to use for their outreach; a press release template for your letter is offered as well. For more information, visit

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