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Pricing & Profitability Strategies Action Plan As a companion to the learning guide above, this action plan will give you the seven steps to achieve your firm’s maximum profitability potential.
Value pricing sets the maximum amount a given client is willing to pay before the CPA even begins the work. It creates a better client experience because it improves communication, offers certainty, and creates a service guarantee that allows the firm the chance to win back the client in the event of a problem.