To help practitioners meet the challenges, and seize the opportunities, in an uncertain economy, the AICPA Specialized Publications group has worked with PCPS to develop the Practice Forward series. Books in this series will offer practical, hands-on advice on new and emerging topics of concern for CPA firms, as well as updated approaches to perennial issues.
Ride the Bear
In Ride the Bear: Strategies for CPA Firms to Survive, Thrive, and Grow in a Down Economy, author Michael Ramos tackles the daunting issue of how CPA firms can position themselves appropriately to take advantage of the kinds of opportunities the current economy presents. A synopsis highlighting many of the key points made in this publication can be found here. Turn to the complete publication for more tools and discussions that CPAs can use to implement the insights discussed here.