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Helping Firms with Internal Operations
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1. Targeted Marketing
This podcast is an interview with Allyson Baumeister of Sanford, Baumeister & Frazier, Vickie Martin of Martin Starnes & Associates and Jina Etienne of Etienne & Associates. The three discuss the use of targeted marketing in their firm, in light of the current economic situation. Listen to this Episode (12:45 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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2. Staff Expectations & Concerns
In this podcast, Vickie Martin of Martin Starnes & Associates, Marc Parkinson of Petrinovich, Pugh & Company and Allyson Baumeister of Sanford, Baumeister & Frazier discuss conversations they are having with team members to regulate anxiety in the current economic climate. Listen to this Episode (13:28 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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3. Plan To Cut Costs Now For a Downturn After Tax Season
Hear Marc Parkinson of Petrinovich, Pugh & Company, Allyson Baumeister of Sanford, Baumeister & Frazier and Vickie Martin of Martin Starnes & Associates discuss their firm plans on managing and cutting costs now in anticipation for a slower time after tax season. Listen to this Episode (11:34 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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4. Watch the Numbers, Not the News
This podcast is an interview with Jina Etienne of Etienne & Associates, Allyson Baumeister of Sanford, Baumeister & Frazier and Vickie Martin of Martin Starnes & Associates. The three discuss the firm financial information they are focusing on to manage their business over the bad news in the everyday media. Listen to this Episode (14:52 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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5. Financial Metrics for Today’s CPA Firm
Hear Marc Parkinson of Petrinovich, Pugh & Company, Vickie Martin of Martin Starnes & Associates and Jina Etienne of Etienne & Associates discuss the financial measurements they are using to manage their practice day to day. Listen to this Episode (15:39 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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6. Dealing with Fee Pressure
Hear Marc Parkinson of Petrinovich, Pugh & Company, Allyson Baumeister of Sanford, Baumeister & Frazier and Fred Kostecki of RubinBrown discuss how they are overcoming fee pressures when dealing with their clients. Listen to this Episode (12:47 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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7. Be the CEO of Your Own Firm
Hear Marc Parkinson of Petrinovich, Pugh & Company, Allyson Baumeister of Sanford, Baumeister & Frazier and Fred Kostecki of RubinBrown discuss what it means to be the CEO of your firm and how they implement the concept into their firm. Listen to this Episode (13:12 min.)
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8. Small Firm Opportunities
Hear Vickie Martin of Martin Starnes & Associates, Bill Pirolli of Disanto, Priest & Company, Eric Rigby of Rigby Financial Group discuss small firm opportunities in today’s economic climate. Listen to this Episode (15:47 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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9. Pre-Season Success Strategies
Hear Vickie Martin of Martin Starnes & Associates, Bill Pirolli of Disanto, Priest & Company, Eric Rigby of Rigby Financial Group discuss what they are doing in their firms to prepare for busy season. Listen to this Episode (14:34 min.)
To save this episode, right-click on the link and choose "Save As…" and save locally to your computer.
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