Drive Your Unique Value

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    Drive Your Unique Value 

    Make sure your clients and prospects know how you are different from other practitioners. Articulate the unique value of your practice—and make sure others can, too! 

    YOU Are the Value

    Guide your team through Leo Pusateri's online videos and workbook to discover how to differentiate your firm and how to confidently present yourself to clients in a unique way.

     

    Small Firm Client Recruiting Brochure

    Promote the benefits of your small firm with this full-color, customizable brochure. Simply add your firm logo and this brochure is ready to go to your prospects.

    Tax Practitioner's Toolkit

    Position yourself as the premier provider of tax services by providing a clear, consistent message about your unique qualifications and value. Segmented by firm size, this toolkit is designed to help CPAs maintain strong client relationships in the midst of increased competition and consumer confusion.

    Addressing Small Business Client Concerns
     
    These resources will help you showcase your value and knowledge to your small business clients on pain points such as ACA, access to capital and small business loans, and uncertain economic conditions.

    Social Media Toolkit

    Take charge of your status updates, tweets, posts and blogs. From sample social media polices to customizable action plans, this toolkit provides everything you need to harness the power of social media in your practice.

    Copyright © 2006-2015 American Institute of CPAs.