National MAP Survey

National Management of an Accounting Practice (MAP) Survey 



“I use this information every survey cycle to plan for the future and have found it to be very useful. I would also attribute some of my business success to the survey.”

Patricia Wagner, CPA, MS
Wagner & Associates, CPA, LLC


General Survey Information

The AICPA PCPS/ 2016 National MAP Survey is now in the field!

2014 survey participants should visit to sign in using the credentials created in 2014.

New to the dynamic platform? Complete the sign-up form  to create an account and have immediate access to the survey.

The CPA profession’s premier benchmarking study allows ALL size firms to consider where they stand in relation to their peers. Key metrics from firms of all sizes can be used to develop a plan for shifting your firm to the next level.

This Quick Start Guide is a downloadable PDF that walks you through all aspects of using the platform. It will answer most of your "how to" questions.

This Data Collection Worksheet is a downloadable Excel spreadsheet that will help you to collect the information needed to complete this survey. It contains all of the questions and their associated help text that can be easily printed or forwarded to others for assistance in collecting the necessary data.

This video tutorial of the MAP Survey Platform provides survey participants instructions on how to use the dynamic options to compare, filter, and download reports.

Frequently Asked Questions (FAQs) – Have a question? Answers to the most commonly asked questions can be found here.

2014 reports are available below.

For additional information, please email or call 1-800-CPA-FIRM.

Related Resources


The Defining Dozen: 12 Metrics CPA Firms Should Track
- While there are many metrics CPA firms use to evaluate quantitative performance, here are 12 metrics than can provide more qualitative feedback.

The benefits of benchmarking for CPA firms - This CPA Insider article by Blake Christian explains how comparing firm metrics against those of peers can help leaders set realistic goals.

Visit the Journal of Accountancy website for a checklist of tips for putting the MAP survey results to work for your firm and for a snapshot of some key trends uncovered in the survey.

For additional information, please email or call 1-800-CPA-FIRM.

2014 Reports

2014 National Reports

Reports by Firm Size (based on fees)

Reports by Region

Purchasing Reports

2014 National MAP Survey results are available (see above) to PCPS firms at no charge.

The 2014 National Summary is still available for purchase.

To receive state specific comprehensive reports contact your state CPA Society.

The chart below reflects pricing for the 2016 survey results, which will be available in October 2016.

Personalized Reports 

Executive Summary

Regional and
Firm Size Reports
Under $5M
Special Report













State Society 










*Includes access to the dynamic Compare Firms reporting tab on the survey platform, with downloadable PDF and Excel files.

PCPS and are pleased to welcome back Aon Insurance Services as a proud survey sponsor.

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