Standing Out in a Crowded Market 

    Originally aired on August 4, 2011 


    Seminar recording | Presentation materials

    For many CPA financial planners and CPA/PFS professionals, differentiating what you do and why it’s different from other individuals and firms offering similar services is an ongoing challenge. Strong performance and excellent client service are minimum requirements. In this web seminar, Beverly Flaxington, a leading marketing consultant, will share how to best brand and position you and your firm to stand out in your marketplace. She will share:

    • How to effectively articulate what you do differently and better to your clients and prospects
    • Common mistakes professional service providers make in telling their stories
    • Examples of more effective approaches
    • Tangible next steps to implement
    • Tools to put Beverly’s advice into action


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