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Marketing Toolkit for Member Firms

Marketing Toolkit for Member Firms 

This Marketing Toolkit has been designed to provide you with a set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations (NPO) audit services and your membership in the AICPA Governmental Audit Quality Center (GAQC) to your staff, clients, and your community. The toolkit consists of a member only conference call entitled "Developing a Successful Audit Niche Practice" which explains the various marketing tools available in the Marketing Resources Center.

Developing a Successful Audit Niche Practice Conference Call
Listen to this archived Conferences to learn how to apply strategic insight and strong marketing execution to ensure the success of your niche governmental or employee benefit plan audit practice. This free member-only Conferences will discuss the keys to developing and growing your specialty audit practice.

Marketing Resource Center 
A set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations (NPO) audit services and your membership in the AICPA Governmental Audit Quality Center (GAQC) to your staff, clients, and your community.

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Developing a Successful Audit Niche Practice - Live Forum Presentation

Presentation Developing a Successful Audit Niche Practice - Live Forum Presentation will help identify your audit niche practice value proposition, writing your audit niche practice story and weaving it into marketing materials, identifying top brand & lead generation strategies for growth, and more.
Published on May 03, 2013

AICPA Governmental Audit Quality Center Update - PPT

Presentation Provides background information on the GAQC, including goals, explanation of what a governmental audit is, the AICPA and Firm commitment, membership requirements and more.
Published on May 03, 2013

Marketing Resource Center

Article A set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations (NPO) audit services and your membership in the AICPA Governmental Audit Quality Center (GAQC) to your staff, clients, and your community.
Published on March 29, 2013

Marketing Toolkit for Member Firms

Overview This Marketing Toolkit has been designed to provide you with a set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations audit services and your membership in the AICPA Governmental Audit Quality Center to your staff, clients, and your community.
Published on March 29, 2013

Client Communication Auditee Resource Center

Template This document is intended for GAQC members to use to communicate in writing the availability of the GAQC Auditee Resource Center.
Published on September 26, 2012

Governmental Audit Quality Center (GAQC) Logo and Logo Usage Guidelines

Logo Consistent usage of the GAQC Center logo is encouraged by AICPA and will increase brand recognition, enhance awareness, and provide maximum impact of the Center membership. This page contains the logos available to members.
Published on April 16, 2012

Sample Web Site Text

Template Template intended for use on your web site to promote your governmental and/or not-for-profit organizations (NPO) audit services and explains the benefits a client receives as a result of your GAQC membership.
Published on August 22, 2011

Governmental Audit Quality Center (GAQC) Logo and Logo Usage Guidelines

Logo Only AICPA GAQC members in good standing can use the GAQC logo. The use of the logo on letterheads, business cards, and other marketing materials is governed by the rules of the board of accountancy in the state(s) in which you practice.
Published on August 16, 2011

Governmental Audit Quality Center (GAQC) Logo and Logo Usage Guidelines

Logo Only AICPA GAQC members in good standing can use the GAQC logo. The use of the logo on letterheads, business cards, and other marketing materials is governed by the rules of the board of accountancy in the state(s) in which you practice.
Published on August 16, 2011

Governmental Audit Quality Center (GAQC) Logo and Logo Usage Guidelines

Logo Only AICPA GAQC members in good standing can use the GAQC logo. The use of the logo on letterheads, business cards, and other marketing materials is governed by the rules of the board of accountancy in the state(s) in which you practice.
Published on August 15, 2011

Sample Press Release

Sample Press Release Sample press release from the GAQC marketing toolkit.
Published on August 12, 2011

Press Relations Guidelines and Sample Press Release

Sample Press Release We've provided the "must do's" regarding press relations. Whether you're announcing your membership in the AICPA’s Governmental Audit Quality Center or other news, writing an article, or acting as a source for the press, these guidelines will ensure successful relationships with the press.
Published on August 12, 2011

GAQC Purchaser Card

Article A purchaser card that asks auditees if governmental audit quality is important to them.  It details why audit quality should be of importance tot he auditee.
Published on July 21, 2011

Developing a Successful Audit Niche Practice Conferences

Presentation Listen to this archived Conferences to learn how to apply strategic insight and strong marketing execution to ensure the success of your niche governmental or employee benefit plan audit practice. This free member-only Conferences will discuss the keys to developing and growing your specialty audit practice.
Published on May 14, 2010

Governmental Audit Quality Center Networking Strategies

Guide Networking is a powerful activity that, when approached in the right way, can help you gather leads to grow your governmental and/or not-for-profit organizations audit practice. Provided are several tips to help you succeed.
Published on May 12, 2010

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