Marketing Toolkit for Member Firms

    Marketing Toolkit for Member Firms 

    This Marketing Toolkit has been designed to provide you with a set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations (NPO) audit services and your membership in the AICPA Governmental Audit Quality Center (GAQC) to your staff, clients, and your community. In addition to the toolkit which can be accessed below in the Marketing Resource Center, you can also listen to an archived conference call, Developing A Successful Audit Niche Practice, which explains the various marketing tools available.

    Developing a Successful Audit Niche Practice Conference Call
    Listen to this archived Conference Call to learn how to apply strategic insight and strong marketing execution to ensure the success of your niche governmental or employee benefit plan audit practice. This free member-only Conference Call will discuss the keys to developing and growing your specialty audit practice.

    Marketing Resource Center 
    A set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations (NPO) audit services and your membership in the AICPA Governmental Audit Quality Center (GAQC) to your staff, clients, and your community.

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    Granting Access to GAQC Web Site

    Sample Letter Template intended to assist you in sharing the benefits of your firm's GAQC membership with staff you believe will benefit. Also explains benefits and encourages your staff to take advantage of the resources available to them.
    Published on March 13, 2014

    Sample General Announcement To All Firm Staff

    Sample Letter Template addressing your staff and outlining the benefits your firm receives from your Center membership and reaffirms your commitment to high quality audit practices.
    Published on March 13, 2014

    Developing a Successful Audit Niche Practice Conferences

    Presentation Listen to this archived Conferences to learn how to apply strategic insight and strong marketing execution to ensure the success of your niche governmental or employee benefit plan audit practice. This free member-only Conferences will discuss the keys to developing and growing your specialty audit practice.
    Published on October 01, 2013

    Marketing Resource Center

    Article A set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations (NPO) audit services and your membership in the AICPA Governmental Audit Quality Center (GAQC) to your staff, clients, and your community.
    Published on May 31, 2013

    Marketing Toolkit for Member Firms

    Overview This Marketing Toolkit has been designed to provide you with a set of valuable resources and tools that you can use to promote the benefits of your governmental and/or not-for-profit organizations audit services and your membership in the AICPA Governmental Audit Quality Center to your staff, clients, and your community.
    Published on May 31, 2013

    Press Relations Guidelines and Sample Press Release

    Sample Press Release We've provided the "must do's" regarding press relations. Whether you're announcing your membership in the AICPA’s Governmental Audit Quality Center or other news, writing an article, or acting as a source for the press, these guidelines will ensure successful relationships with the press.
    Published on May 31, 2013

    AICPA Governmental Audit Quality Center Update

    Presentation Provides background information on the GAQC, including goals, explanation of what a governmental audit is, the AICPA and Firm commitment, membership requirements, and more.
    Published on May 31, 2013

    Governmental Audit Quality Center Networking Strategies

    Guide Networking is a powerful activity that, when approached in the right way, can help you gather leads to grow your governmental and/or not-for-profit organizations audit practice. Provided are several tips to help you succeed.
    Published on May 31, 2013

    Governmental Audit Quality Center Newsletter Sample

    Tools Provided is a sample text you can use in your client newsletters, and/or other client communications to help you promote your audit services and to explain the benefits a client receives as a result of your GAQC membership.
    Published on May 31, 2013

    Governmental Audit Quality Center Marketing Resources

    Guide Guidance intended to supply potential marketing strategies to help grow a firm's governmental and/or not-for-profit organizations audit practice, particularly as it relates to your Government Auditing Standards and OMB Circular A-133 audits.
    Published on May 31, 2013

    Governmental Audit Quality Center Membership Client Talking Points

    Framework Talking points intended to assist you in sharing the benefit of your firm's GAQC membership with your existing or prospective clients to share your commitment to audit quality with them.
    Published on May 31, 2013

    GAQC Sample Client Communication

    Sample Letter Sample template intended for you to use to communicate the benefits to your clients that they receive as a result of your GAQC membership.
    Published on May 31, 2013

    Developing a Successful Audit Niche Practice - Live Forum Presentation

    Presentation Developing a Successful Audit Niche Practice - Live Forum Presentation will help identify your audit niche practice value proposition, writing your audit niche practice story and weaving it into marketing materials, identifying top brand & lead generation strategies for growth, and more.
    Published on May 03, 2013

    AICPA Governmental Audit Quality Center Update - PPT

    Presentation Provides background information on the GAQC, including goals, explanation of what a governmental audit is, the AICPA and Firm commitment, membership requirements and more.
    Published on May 03, 2013

    Client Communication Auditee Resource Center

    Template This document is intended for GAQC members to use to communicate in writing the availability of the GAQC Auditee Resource Center.
    Published on September 26, 2012

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