Bob Carter, Group Vice President & General Manager, Toyota Motor Sales, USA, Inc., Torrance, CA
Mr. Carter is responsible for overseeing all sales, logistics and marketing activities for Toyota, Scion, and the Central Atlantic Toyota distributors. Prior to his current position, Carter served as group vice president and general manager of Lexus, where he was responsible for all aspects of its automotive operations, including sales and marketing, retail development, customer satisfaction and product planning. His responsibilities also included coordinating sales activities, dealer relations, parts and service operations, and the marketing operations of four regional offices around the country. Since joining TMS in 1981 as a warranty processor, Carter has held a number of positions, including general manager of Toyota’s Denver regional sales office, Lexus Eastern area manager, and Lexus national market representation manager. He was also the general manager and part owner of Hyannis Toyota in Hyannis, Massachusetts.