Firm Announcement of New Member or Partner Sample Press Release
Sample Press Release:
The CPA Marketing Tool Kit provides members with a sample press release announcing a firm's new member or partner.
Published on May 13, 2013
Selecting the Right Structure for Your Business - Speech
Presentation:
How entrepreneurs set up their business and whether they plan on going it alone or operating it with others will determine the type of entity they should select. Navigating through these decisions is not so simple. That is why they need the services of a CPA. CPAs have worked with all types of
Published on May 13, 2013
Customizable Sample Media Advisory for 2012 Tax Season
Media Outreach:
Learn how to let your local media know that you are available to do interviews. Simply customize this document to fit your needs and highlight your or your firm's specialization, and send it to reporters. Then follow up with a phone call as needed.
Published on May 13, 2013
Media Advisory for 2012 Tax Season Template
Sample Press Release:
Let your local media know that you are available to do interviews. Simply customize this document to fit your needs and highlight yours or your firm's specialization, and send it to reporters. Follow up with a phone call as needed.
Published on May 13, 2013
Developing a Business Case for Social Media - User Guide
Guide:
Helpful information and tips to guide your firm through strategic social marketing using outlets such as, LinkedIn, Facebook, Twitter and blogging. The Social Media Strategy Booklet is presented in an easy to ready downloadable pdf.
Published on May 13, 2013
Tax Practitioners Toolkit Communicate Your Value
Toolkit:
These toolkits are designed to complement your efforts to communicate the value of your tax services and differentiate your qualifications as a CPA to current and prospective clients as well as staff.
Published on May 10, 2013
CPA Value and Tax Blurbs for Your Website or Client Newsletter
Tools:
Choose from a variety of messages that showcase your expertise and value.
Published on May 08, 2013
Marketing Toolkit
Article:
The CPA Marketing Tool Kit contains a host of resources and information to help members promote their practices and assist with their marketing and communications efforts.
Published on May 03, 2013
Tax Tweets
Toolkit:
The social media status updates and tweets available for download here are suitable for cutting and pasting into individual, firm and state society Twitter, Facebook, LinkedIn, Google and other social media outlets.
Published on March 28, 2013
Marketing 101 - Creating Awareness
Guide:
AICPA's CPA Marketing Tool Kit: Successful marketing depends upon your ability to create and communicate a specific image.
Published on March 26, 2013
Marketing 101 - Effective Advertising
Guide:
AICPA's CPA Marketing Tool Kit: While many may assume that you need a hefty budget to launch an advertising campaign, this form of marketing need not be expensive.
Published on March 26, 2013
Marketing 101 - Using Direct Mail
Guide:
AICPA's CPA Marketing Tool Kit: If done properly, direct mail can be one of the most efficient, cost-effective forms of marketing available.
Published on March 26, 2013
Marketing 101 - Identifying Core Products
Guide:
The AICPA's CPA Marketing Tool Kit advises that when developing your marketing plan, it is important to define those core services you want to market and your target audience.
Published on March 26, 2013
Marketing 101 - Presenting Seminars and Speeches
Guide:
AICPA's CPA Marketing Tool Kit: In addition to advertising, mailings and other similar promotions, client seminars and presenting speeches to various groups are effective ways to market your services.
Published on March 26, 2013
Marketing 101 - Key Elements of a Marketing Plan
Guide:
The AICPA's CPA Marketing Tool Kit provides guidance to determine the best marketing strategy for your firm.
Published on March 26, 2013