Careers in Accounting

Start Here. Go Places., the AICPA's multi-faceted CPA Student Recruitment Campaign, builds awareness and understanding about the CPA profession among high school and college students. The goal of the program is to change perceptions regarding the CPA profession and increase the number of students majoring in accounting and ultimately pursuing CPA certification. Through the use of the program's dynamic Web site, as well as direct marketing, interactive promotional games, e-mails and e-newsletters, posters, search engine marketing, and other creative marketing channels, the campaign has been highly successful.

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