Clar Rosso is Vice President of Member Learning and Competency at the American Institute of CPAs. Rosso joined the AICPA in 2013 and is responsible for growing existing AICPA product lines, identifying and creating new products and delivery platforms to advance the CPA profession and increase the competitiveness of CPA members, firms and employers. In her role leading the Publications, Conferences and Web Events, and Professional Development teams, she works closely with the Communications, Marketing, Strategy, People and Innovation teams, and CPA.com, to enhance member value, while maintaining the AICPA’s commitment to group study products.
Prior to joining AICPA, Rosso worked as Chief Operating Officer of the California Society of CPAs (CalCPA) and the CalCPA Education Foundation. She had previously served as CalCPA’s division director, programs and communications. During her tenure at CalCPA, Clar led the transformation of member recruitment initiatives, resulting in 30 percent membership growth from 27,000 to more than 40,000 members. She was also instrumental in developing and executing a strategic vision to revolutionize the Education Foundation business model, leveraging virtual education delivery.
While at CalCPA, Rosso worked frequently with the AICPA, most recently serving as a member of the National CPA Financial Literacy Commission, which directs the profession’s 360 Degrees of Financial Literacy
effort and the Feed the Pig
campaign. She has served as the vice chair of the California Jump$tart Coalition Board of Directors and as chair of the 2012 AICPA/SEA Interchange conference.
She holds a master's degree from San Francisco State University and a bachelor's degree from the University of California, Davis.